Etmanski: Set the Table for Allies, Adversaries and Strangers

Have you ever been asked to participate on a committee or in a community meeting and left wondering why were invited?  A situation in which the conversation was swirling around you but you never quite knew how to contribute to it?

Looking back to the occasions in which this was the case for me, I realize the people calling the meeting (conveners) had a broad range of reasons for inviting people (job titles, organizations, to not hurt feelings, to get things done, to access resources, for expertise, to make new connections, because they were told to, and so on).  All of which are valid reasons but it was unclear why I had been invited so I contributed little.

As a convener, we need to be deliberate and thoughtful about the people we invite and the environment in which they gather.  Remember, to have the idea picked up by the mainstream, means inviting supporters, opponents and others beyond the immediate context.  Everyone needs to feel welcome and to be assured that their contributions will be valuable and important.

 

Four Characteristics of Effective Convening

To avoid the gathering in which a few people speak and nothing is ultimately accomplished, take a minute to run through the questions below.

  • Civility” – Has the group crafted (agreed upon) ground rules of conduct by which they can respectfully, openly, and safely contribute?
  • Personal Agency” – As the convener, have you encouraged the best from all participants?  Have you given each participant an opportunity to shine, show their strengths and lead in their own way?
  • Hospitality” – As the convener, are you able to articulate the importance of each participant’s contribution and made them feel like they belong?
  • Curiosity” – As a convener, have you created a group culture in which uncertainty leads to inquiry and eventually new answers?

 

Impact: Six Patterns to Spread Your Social Innovation by Al Etmanski is a guide for social innovators to move their idea from localized success to broader systemic impact.

Etmanski: Create a Container for Your Content

Being on the Board of Skills Society, I find myself wondering how we might get our message beyond our immediate community of supporters.  A common problem confronting most not-for-profit originations.

 

How do we get people to care about something that doesn’t really matter to them?

 

 There are lots of strategies.  The Elevator Pitch.  The One-Pager.  The Brand Message.  The Narrative.  Social Media Strategies.  Flashy Brochures.  All of these are effective to a certain point.  However,  how can the message a person hears be converted into an action they take?

 

For Etmanski, “Presenting the right content in the right container makes it easier for people to do the right thing” (p.64).   For impact beyond the local context, the message needs to inspire people beyond your community of supporters to  contribute to the million small acts of the movement.

 

5 Characteristics of Effective Containers

I crafted questions to  help you evaluate your message and its ability to reach beyond your community of supporters.

  • They are playful and fun.” – Does your message make people feel good?
  • They are non-judgmental” – Does your message blame or guilt the people you are trying to reach?
  • They ignite our imaginations” – Does your message inspire people to think about what is possible?
  • They personalize the abstract” – Does your message articulate how the issue is connected to the people you are trying to reach?
  • They tell a story” – Does your message have characters and a plot?

 

After running your message through Etmanski’s tips, I would encourage you to ask yourself one more question; does your message still have the ring of authenticity or does it feel contrived?

 

Impact: Six Patterns to Spread Your Social Innovation by Al Etmanski is a guide for social innovators to move their idea from localized success to broader systemic impact.