I’m a huge podcast fan and sometimes I come across an episode that I feel compelled to share.

On Average by 99% Invisible (20 min) is an informative bit of  research illustrating how the mathematical concept average can solve problems……or create them.

It starts by outlining the historical origins of how the average measure was discovered and subsequently used.  For example, it helped solve a clothing issue for President Lincoln by creating the Small, Medium and Large sizes we see in stores today.  Later  it illustrates how designing for the average had disastrous outcomes for the United States Air Force.

Can you think of any examples in your life/work where designing for the average has been a help? or a hindrance?