Etmanski: Think and Act Like a Movement

Al Etmanski’s book assumes readers are striving to achieve real systemic change and his first pattern articulates the importance of movements.  For Etmanski, “Institutional change cannot happen without a movement” (P.49) and “A movement is composed of a million small acts.” (P.48).

This is not new.  Change occurs when enough people are moved to action for a long enough period that it finally happens. Gladwell talks about this type of change in Tipping Point.

The new piece for me was Etmanski’s insistence that systemic change requires us to look beyond our immediate context and missions to the broader goals of the movement. As an example you might identify a gap in mental health support for veterans. To impact the system creating the gap, Etmanski believes you should align your efforts with broader movements like The Movement for Global Mental Health or The Canadian Mental Health Association.

Think back to the occasions when you were involved in developing a mission and vision for your organization.  Was the movement a part of those discussions and considerations?  Was a movement objective devised alongside the mission and vision?

It’s not unusual for us to focus on the local context where we can see the ways our work makes a difference.  Spending time and energy on thinking about how we will contribute to the ‘movement’ seems like an abstract, ambiguous, pointless task.

To keep conversations about developing a movement objective meaningful, Etmanski provides some loose boundaries in his characteristics of an effective social justice movement.

Five Characteristics of an Effective Social Justice Movement.

  1. “They ignite our imaginations” – Do you contribute to a bold vision that disrupts the status quo?
  2. “They are multi-generational” – Do you contribute to movements as they reappear in new forms with successive generations?
  3. “They comprise small acts” – Do you contribute to the same thing that others feel compelled to contribute to?
  4. “They are self-organized” Do you contribute to something in which everyone sees the goal without a central command structure or charismatic champion?
  5. “They marry art and justice” – Do you contribute to something in which art has created new ways of seeing the world and transformed what we see as a possibility?

 

Would you say efforts to help the flood of Syrian Refugees is a movement?  Or the Arab Spring? Or Occupy Wall Street?

 

Impact: Six Patterns to Spread Your Social Innovation by Al Etmanski is a guide for social innovators to move their idea from localized success to broader systemic impact.

 

Is Incremental Change Good Enough?

I was at an event last week that left me uplifted and energized with undercurrents of irritation and discomfort.  It’s the mix I look for when I attend an event because it signals that I’m learning outside my comfort zone.

I attended an SDX (Systemic Design Exchange) event in which panelists candidly shared their Epic Tries: Innovation Stories from the Field for the first part of the afternoon.  In the latter half of the afternoon, SDXers broke into smaller groups to discuss a question or problem posed by a panelist   I like this format because it gives participants an opportunity to contribute their ideas and expertise to the panelists.  Near the end of the afternoon, we became one large group again to debrief the conversations and what had been accomplished.

However there was one phrase that kept bubbling to the surface that both resonated with me and frustrated me.   It was the idea of incremental change.

Incremental change, as I am taken to understand, is created by seizing opportunities to make micro-changes that eventually coalesce into more substantial change over time. On the surface it makes sense.   It’s easier to move a few smaller boxes that one huge box.  Incremental change is actually a very smart strategy and its very difficult to argue its logic.

Unfortunately, my experience working in government has taught me that the lasting impact of incremental change is undermined by three corrosive forces; lack of coordination, indecision, and apathy.

I have witnessed situations in which one team will make an incremental change, be high-fiving each other while another team is unintentionally countering their change with one of their. This happens all too often in government.  Sometimes I hear the question; didn’t we fix this problem last year?  From year to year we haven’t really ‘moved the needle’ by any lasting measure.

I know a few middle managers in government that really want to do things better but are fossilized into inaction because of indecision above them.  I’m sure some of these indecision-makers would appreciate the freedom to try new things but they have to be mindful of making a ‘career limiting move’.  In the meantime, the idea being considered becomes stale and losses its relevance.  An opportunity to make an incremental change passes and people move on.

At this point you might be tempted to say “that’s the way it is in government”.  When I first joined government I was astonished at how casually people accepted this as a reason for not doing better.  This apathy is the most lethal killer of any kind of change and signals someone that believes doing better is not possible.  Worse, it signals a person who believes doing better is no longer their responsibility.  The system is the people who run it.

My apologies.  I see this post has taken a turn towards hopelessness.  But I think hopelessness is how many people in government feel as they tirelessly and continuously push an agenda of change from their cubicles.   I’ve seen it in the faces of people around meeting tables who know they will return to dealing with the mindless, soul-crushing minutiae that matters urgently today but is forgotten tomorrow.

But not all is lost.  The people I meet at SDX refurbish hope that change is possible.   I agree that change is hard.  But it is also inevitable.  The greatest potential for meaningful incremental change comes from intentional coordination and integration of our efforts.  This leaves me with three questions to which there may not be answers. Yet.

  1. What can I do to coordinate people and their incremental changes?
  2. How can I access and support indecision-makers so they feel comfortable transitioning to decision-makers?
  3. How do I influence others to shift from the ‘way it’s always been’ to the ‘way it can be’?

The Disgruntled Mentee

The Edmonton Region Immigrant Employment Council (ERIEC) administers a mentorship program for immigrant professionals unfamiliar with the skills required to acquire professional employment in their fields of expertise in Alberta.

I mentor in this program as often as my schedule will allow because I selfishly enjoy hearing about the journeys people take to arrive in Edmonton.  For mentees, access to mentors can expedite their job search by helping with their resumes, cover letters, interviews and networking.  However, one skill that consistently causes resistance and distress amongst mentees, is the need to differentiate themselves by cultivating a personal brand.   

I had one mentoring experience in which the mentee repeatedly dodged activities related to personal branding.  After a few conversations, I found that he was not comfortable differentiating himself from everyone else.  He told me “the nail that sticks up is the one that gets hammered down”. It simply felt wrong to him.

Although there are informative intercultural lenses from which to explain his feeling of ‘wrongness’, using the liminal thinking lens, Gray would say personal branding challenges his governing belief about how a reputable, credible, honourable, and professional person should act.  

“A belief that is deeply tied to identity and feelings of self-worth is called a governing belief” (p.53, Liminal Thinking)

But it still leaves the problem.  To increase the likelihood that my mentee would get a job in his field of expertise in the Canadian labour market, he would need to understand the importance of ‘being the nail that sticks up‘…..at least a little.

This would require altering his governing belief that personal branding activities were shameful, changing how he sees himself and inevitably how all the people in his life see him.  If it sounds formidable and transformational, it’s because it is.  But it helps explain why, even in the face of overwhelming evidence, people refuse to change.

In liminal thinking terms, governing beliefs are the foundation for the bubbles of belief a group uses to navigate and survive reality together.  Being the member of the group to challenge a governing belief can jeopardize relationships, making them risky to discuss and very difficult to change.  But being a liminal thinker means having the awareness to identify your governing beliefs and the courage to confront them.  

Over time my mentee began building a personal brand because he was seeing that he was having limited success without it.  No matter how many resumes he sent, he still received few requests for interviews.  Circumstances forced him to challenge his governing belief. Ultimately, it lead to forging new relationships while letting others go.  He was co-creating a new reality with a new group.  

To shed light on your governing beliefs Gray has an excellent exercise   Begin by writing down the beliefs that make you the person you are and form the foundation for all the choices (large and small) in your life. Then sit down with a person you trust, and ask them to tell you what they think your governing belief(s) are.  Comparing notes will lead to a lively and revealing conversation.

 

Liminal Thinking Principle #6:  “Beliefs are tied to identity.  Governing beliefs, which form the basis for other beliefs, are the most difficult to change, because they are tied to personal identity and feelings of self-worth. You can’t change governing beliefs without changing yourself.” (p.57, Liminal Thinking)

The Way We’ve Always Done It

How do you feel when you start a new position with a new team?   For me it has always been a mix of excitement and awkwardness.  Mostly awkwardness. Because I don’t know the unwritten rules of the place and I don’t want to make an embarrassing faux pas on my first few days.

To explain this, Gray would say the team I am joining has a shared set of beliefs they use to navigate their work relationships called the bubble of belief.  Beliefs I do not yet possess because I don’t have their shared experience of working together.  The kitchen is a perfect example.  On one occasion before attending a meeting,  I had gone to the kitchen to make a cup of tea.  I picked a cup from the cupboard and boiled water like I have thousands of times.   Unfortunately I turned up to the meeting using the boss’s favorite cup.  I could feel a tremor of discomfort when I entered the room because everyone else knew not to use that cup.

Bubbles of belief exist in every corner of our lived experience.  They are shared maps that groups use to navigate relationships in the reality they co-create.  Unfortunately, they are maps that occasionally lead us over a cliff too.

Have you ever heard this phrase at work “Because that’s the way we’ve always done it”?  

It’s always been done that way and continues to be done that way because “….new information from outside the bubble of belief is discounted, or distorted, because it conflicts with the version of reality that exists inside the bubble” (p.45, Liminal Thinking).  Gray calls this self-sealing logic.  There are many examples of how this type of thinking has had disastrous effects. Blackberry couldn’t see past the keyboard design while Apple gobbled up their market share with the touchscreen.  In 2000, the Blockbuster CEO passed up the opportunity to purchase Netflix for $ 50 million saying it was a niche company.  Netflix is now worth more than $30 billion. I wonder how many times these words were uttered in the Northlands boardroom while Katz busily outmaneuvered them.

Why is it so difficult for people to see past their self-sealing belief bubbles?

Gray points out that people evaluate a new idea in two ways; internally (does it make sense?) and externally (can I test it?).  Most new ideas fail to get past the internal test because they challenge the bubble of belief and so they automatically do not make sense and therefore do not need to be tested.  A video streaming service must have seemed impossible to the CEO of the most successful video rental business so therefore there is no need to test what it’s potential could be.

Think back to a time when you came forward with a fantastic, innovative, can’t miss new idea that was dismissed by the group.  Was the groups defending its’ bubble of belief?  Do you think your new idea challenged group identity?

Conversely, take a minute and think about what happens when your beliefs are challenged.  How do you defend them?

 

Liminal Thinking Principle 5:”Beliefs defend themselves.  Beliefs are unconsciously by a bubble of self-sealing logic, which maintains them even when they are invalid, to protect personal identity and self-worth.” (P. 49, Liminal Thinking)

How Our Beliefs Limit Us

Last Friday, my wife and I ventured into downtown. You could tell it was game night.  People were clad in their orange and blue on the LRT, in the streets and in the restaurants.   As it happened we would be joining the crowds as the Oilers took on the Nashville Predators.  When describing the experience of attending the game to friends and family I find myself saying “It was exciting for an Oilers game”.  Which really means “In the past, most of the excitement at an Oilers game came from the concession stands, so I’m not ready to believe they have a legitimate chance at winning a game”.

It’s a strange belief to maintain.  The Oilers have a new Stanley Cup winning General Manager (Peter Chiarelli), a tested, stable coaching staff (Todd McLellan), the brightest player to enter the game since Sidney Crosby(Connor McDavid), numerous other amazing young players (Ryan Nugent-Hopkins, Jordan Eberle, Adam Larrson, Darnell Nurse, Leon Draisaitl), quality free agent signings (Milan Lucic), a reliable goaltender (Cam Talbot) and a fabulous new arena. The Oilers have a chance to make the playoffs this year rather than being mathematically eliminated by December.   However, in the face of such evidence, I continue to believe they have a greater chance of losing then they do of winning.

Gray calls this a limiting belief.  It’s a belief that limits my ability to see other possibilities.  I can’t believe the Oilers could be a winning team because I still believe they are a losing team.

Being a liminal thinker requires us to identify our limiting beliefs and look beyond them to the possibilities they obscure from our view.

What beliefs do you have about yourself that limit your potential?  What beliefs do you have about others that could be limiting their potential?

 

Liminal Thinking Principle 4: Beliefs create blind spots.  Beliefs are tools for thinking and provide rules for action, but they can also create artificial constraints that blind you to valid possibilities” (p.39, Liminal Thinking)